a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments. WHY IT’S SPECIAL build a bond that lasts! this shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point. claims - 87% more repair*, 55% less breakage*, 2x stronger* hair after one use. innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear. plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source. * compared to control when used with the kure bond repair conditioner, clinically tested WHO IT’S FOR made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments.